DUBS

Operations advantage

The Group Owner Model

Most entertainment venues sell tickets. Dubs sells an experience through a single accountable host for every group — the mechanism behind blended revenue per customer.

  1. 01

    Assigned

    Every group is assigned one employee who acts as host and server.

  2. 02

    Discovery

    That employee learns the occasion, time available, budget, interests and restrictions.

  3. 03

    Itinerary

    Builds an itinerary matched to the group and the venue's flow.

  4. 04

    Tab

    Opens and manages the tab across attractions, food and beverage.

  5. 05

    Handoffs

    Coordinates warm handoffs between attractions and coaches.

  6. 06

    Upsell

    Upsells relevant attractions, food and beverages at natural decision points.

  7. 07

    Close

    Checks satisfaction and closes with a return offer or an event booking offer.

Employees are cross-trained across positions, but may only independently operate regulated or safety-sensitive roles after certification.

Team structure

Clear Lines of Accountability

A flat enough structure to move fast on the floor, with defined escalation from guest to ownership.
  1. L1Executive Ownership
  2. L2General Manager
  3. L3Manager on Duty / Shift Lead
  4. L4Department or Attraction Lead
  5. L5Group Owner / Server
  6. L6Coach / Specialist
  7. L7Support Team
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Leadership

The Ownership Group

Kory Johnson headshot

Kory Johnson

Founder / Vision / Executive Oversight

Leads the Dubs Entertainment concept, venue vision and executive oversight of the launch.

KADEN JOHNSON headshot

KADEN JOHNSON

Operations / Ownership

Ownership group member focused on day-to-day operating structure and execution.

KIERRA JOHNSON headshot

KIERRA JOHNSON

Management / Guest Experience / Events

Oversees guest experience standards and the events program from booking to delivery.

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