DUBS

Experiences

Eleven Ways To Spend Inside One Venue

Each attraction is priced to stand alone and to combine. The mix is designed so a single visit produces multiple purchases and a clear reason to return.

Anchor attraction

Go-Karting

  • $30 — one race
  • $55 — two races
  • $75 — three races

8-minute races, 8–12 racers per heat. Launch cycle target approximately 12 minutes, mature target 10 minutes.

Social competition

Axe Throwing

  • $30 per person / hour

Coached lanes with high group participation and natural food and beverage attachment.

High-intensity

Rage Room

  • $45 per person / 15 minutes

Short-duration, high-margin add-on that pairs naturally with karting and axe throwing.

Creative

Splatter Paint

  • $35 per person / 30 minutes

Low-barrier, high-photo-share experience for families, teens and party groups.

Low barrier

Mini Golf

  • $15 per person

Accessible entry activity for all ages and a common second purchase after karting.

Continuous spend

Arcade

  • Priced per game

Fills wait windows between heats and captures incremental spend across every segment.

Optional later phase

Golf Simulator

  • $30 per person / hour

Planned as an optional later-phase addition, not required for launch.

Nightlife

Dancing

  • $10 cover
  • Three nights per week

Converts the venue to a late-night revenue mode using existing square footage.

All-day revenue

Food & Beverage

  • Fast entertainment food
  • Premium dining and bar

Premium burgers, steaks, pizzas, cocktails, canned beer and mocktails alongside fast entertainment food.

Group revenue

Corporate Events & Large Parties

  • Custom per-person packages

Built around attraction blocks, catering and dedicated hosting.

Full-venue

Grad Nights / Galas / Private Dances

  • $180 per person
  • 300-person minimum
  • Food included

Premium full-venue buyouts with a minimum revenue floor per event.

Pricing shown reflects current management planning and may be adjusted based on market testing, cost structure and final venue configuration.

Anchor attraction

Real Life Mario Kart

This is not a regular karting experience. Every race is loaded with power-ups designed to speed you up or slow the competition down — rockets, mines, boosts and hyper drives.

Engage The Hyperdrive

The rarest power-up for a reason. Hyperdrive slows every kart in front of you while giving you a massive speed surge — enough to go from the back of the pack to a real shot at first. It only appears when you are behind, so time it right and avoid incoming mines or missiles.

Lock On With The Missile

Lock onto another kart and fire a missile to slow them to a crawl while you speed past. Timing matters — fire at the wrong moment and the shot can miss, so make every use count.

Trap The Track With Mines

Lay mines behind your kart to stop anyone chasing you. If the drivers behind do not dodge them, you secure the gap. Just remember: you can run into your own mine if no one else hits it first.

Boost Past The Competition

A quick burst of speed for a few seconds. Used at the right time, the boost gives you the edge to climb several positions in a tight race.

Kart steering wheel with a digital boost power-up display showing a lightning bolt icon and race position

The in-kart display shows active power-ups and live race position — every driver gets the full arcade-racing treatment.

Operating proof

Whoop Axe & Whack It — Already Full, Already Working

Dubs is not a first attempt. These are live rooms from the ownership group's existing venues: full lanes, booked rage rooms, busy simulator bays and packed event nights. The Dubs model takes this same operating playbook and multiplies the number of ways a guest can spend.
Crowded Whoop Axe venue with guests throwing axes in lanes and a full dance floor under stage lighting

WHOOP AXE - MISSION VIEJO

Packed floor on a Friday night — axe lanes running while the dance floor is active.

Whoop Axe

Late-night mode: same square footage, second revenue shift.

WHOOP AXE - LAKE FOREST

Active Memberships allow customers to come over and over and over again.

WHOOP AXE - LAKE FOREST

Dancing nights at Whoop Axe geared towards a young crowd. Seeing 100+ dancers a night.

WHOOP AXE - MISSION VIEJO

Multi-activity draw creates a sense of community and adventure to return to. This is the same behavior Dubs is built to scale.

Indoor golf simulator bays with turf, projection screens and lounge seating

WHACK IT GOLF - MISSION VIEJO

Golf simulator bays with lounge seating — founders have built 100% by hand of what you see. Both in Whoop Axe and Whack It. Beautiful and built to last.

Golf simulator room with two hitting bays, sofas and wall-mounted televisions

WHACK IT GOLF - MISSION VIEJO

Raw wood feel - clean and organized. No employee system we built that can be replicated for Dubs. No employees and $30 per person per hour charged and booked either online or on a handheld POS.

Footage and photography captured at Whoop Axe and Whack It, operated by the Dubs Entertainment ownership group.

Premium burger and steak plated on black steel counter with a cocktail under red neon lighting

Food & bar

Two Concepts, One Kitchen

Dubs Entertainment is partnering with the owners of Fat Treats to operate the food program.

Accessible fast entertainment food

Burgers, sliders, fries, tenders, pizzas, kids meals, mixed sodas and mocktails.

Premium social dining

Steaks, premium burgers, shareables, cocktails and event catering.

No beer taps. Cans, bottles and cocktails only — simplifying operations while reducing waste and maintenance.

  • Accessible items$8–$16
  • Core items$17–$28
  • Premium items$38–$72
  • Cocktails$15–$18
  • Beer cans / bottles$7–$13
  • Mocktails & mixed sodas$6–$9

Example price ranges only — full menus are available in the data room.

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