Revenue model
Scenario-Based Underwriting
Management Projections — Not Guarantees
| Scenario | Annual revenue | Profit after overhead | Basis |
|---|---|---|---|
| Conservative underwriting | $3.3M | $1.80M | Annual revenue used for downside underwriting. |
| Core expected case | $4.4M | $2.90M | 50,000 customers × approximately $88 blended revenue per customer. |
| Expected + major private events | $4.94M–$5.05M | $3.55M | Core case plus 10–12 major private events annually. |
| Growth case | $7.25M | $5.75M | 75,000 customers × approximately $88 blended revenue per customer, plus 12 large annual private events. |
| Estimated annual operating overhead | ≈ $1.5M | — | Management estimate of annual operating cost base. |
Conservative underwriting
$3.3M
Profit after ≈ $1.5M overhead
$1.80M
Core expected case
$4.4M
Profit after ≈ $1.5M overhead
$2.90M
Expected + major private events
$4.94M–$5.05M
Profit after ≈ $1.5M overhead
$3.55M
Growth case
$7.25M
Profit after ≈ $1.5M overhead
$5.75M
Standard parties are included in normal customer totals to avoid double counting, while large private events are shown separately as incremental revenue.
Operating revenue scenarios
Low / Realistic / High
Management Projections — Not Guarantees
Low case
≈ $3.0M
32,000 core visits + 6 large events.
Realistic case
≈ $5.01M
50,000 core visits + 10 large events.
High case
≈ $7.25M
75,000 core visits + 12 large events.
Customer behavior
If This, Then That
Quick Hit
One race + mini golf + food.
Core Adventure
Two races + half-hour axe upsell + food.
Dubs Triple
Three races + mini golf + arcade + food.
All-Action
Three races + axe + rage room + premium food.
Date Night
Dinner + two cocktails + mini golf or dancing.
Standard Party
20 guests × approximately $65+ per person. This is easily more per person when mixing experiences
Large Private Event
300 guests × $180 = $54,000. Multi-school grad nights can have over 1,000 students. A single night can generate $180,000 in revenue and can happen 2-3 times a year.
30%
Return-visit assumption
Share of customers assumed to return at least once within 12 months. This is based on Whoop Axe training. The customers feel connected to the people that work here and have a great time here. Creating willingness to return. Matching Whoop Axe's return rate of 30%.
≈ 38,462
Unique customers required
To produce 50,000 annual visits if 30% of customers return once. Still holds true that we can capture 50,000 unique annual customers.
Management Projections — Not Guarantees