DUBS

Events

The Venue Sells Twice

The same square footage that serves walk-in guests converts into private event revenue with premium per-guest economics.

≈ 25-30

Standard events / month

Realistic case based on Whoop Axe's single activity of axe throwing averaging 10 per month.

≈ $65 BASE PRICING

Per guest, standard event

Average around 20 guests. Mixing activities will easily grow this. EX: Axe throwing and rage room + dinner = $95 per person. Karting and mini golf + dinner = $105 per person

10–12

Large private events / year

Full-venue scale, Upsell live music and DJs and teaching line-dances and drink packages. Includes marketing and food.

$54,000

Large event minimum

300 guests minimum × $180 per guest. Multi-school grad nights can see over 1,000 students.

Management Projections — Not Guarantees

Large private event with a crowd dancing under red and blue stage lighting inside an industrial venue

Event calendar model

A Booked Month, Illustrated

An illustrative month in the realistic case: steady standard events across the calendar with large private events layered on peak dates.
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Large private event Standard event

Corporate sales and team events

Birthdays and celebrations

School events and field trips

Galas and fundraisers

Private dances and grad nights

Full-venue rentals

Historical precedent: Whoop Axe averaged approximately 20 large events annually per location with strong seasonal event volume.

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